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At FosteReprints, we are working hard to revolutionize the way the publishing industry views content repurposing and print collateral. With that in mind, we are very excited to partner with FOLIO: to bring you this industry channel dedicated entirely to the world of collateral printing.
As a publisher in today's evolving industry, you realize the importance of online marketing initiatives in your strategies; however, our industry cannot ignore the fact that email and the Web are companion media—not replacements—for the power of print. The experts all seem to agree that print marketing is still the most effective method of communicating with customers and prospects and that it will remain vital in the future.
Throughout these pages you will find resources to help you with every aspect of your collateral printing decisions, including topics such as: choosing a printer, making the most out of your collateral printing investments, and the costs of collateral printing. You will also find case studies on how collateral print is successfully used throughout different departments within the publishing arena, and the factors managers consider when making decisions regarding their collateral print.
As you explore the articles, case studies, and other resources gathered on this channel, we hope you find the information to be a true asset. Please check back on a regular basis to see updates, and we hope to hear your feedback.
Thank you for visiting!
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As the founder and enduring leader in the reprint industry, FosteReprints is equipped to handle all of the reprint and custom printing needs of today's busy publishers. FosteReprints' expertise stretches beyond every scope of the reprint industry, including the operation of a fully integrated in-house printing facility. From reprint production, reprint marketing, managed ePrints, and digital licensing, to custom print products, design services and mailing services - FosteReprints is the most respected leader in the industry. With over 84 years of experience, FosteReprints is working to revolutionize the way you view content repurposing and print collateral. By consistently listening to the needs of our customers and our industry, we are able to provide you with a progressive and forward-looking perspective on revenue potential print collateral in our evolving industry.
Yes, we DO that.
- Media Kits
- Brochures
- Inserts
- Postcards
- Direct Mail
- Catalogs
- Postcards
- Mailing Services
- Reprint Production
- Reprint Marketing Services
- Managed ePrints
- Digital Licensing
- Custom Print Products
- Mailing Services
Revolutionizing the way the publishing industry views content repurposing and print collateral. You didn't think we only did reprints, did you?
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Why Print? The Top Ten Ways Print Helps You Prosper
"Why Print? The Top Ten Ways Print Helps You Prosper," is the first full-color brochure in a series of materials The Print Council is making available to printers to influence media decision makers' appreciation of the value of print.
Manage Collateral Better to Cut Costs
How can marketers wring more value from their collateral dollars?
The solution lies in aligning a company's overall marketing objectives with communication best practices: in other words, communication optimization.
An Investigation Into Printing-Industry Trends
Rochester Institute of Technology looks at some of the major commercial-printing trends, including growth drivers, new technology and productivity improvements, and analyzes where the industry is headed.
Collateral Rationalization—Making Your Collateral Pay Its Own Way
There are ways marketing professionals can make their collateral budget work harder—in essence—make collateral pay its own way. One is to cut costs and the other is to make collateral work harder. Ideally, the two should used together is a processed referred to as "collateral rationalization."
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* This Web site is comprised of sponsored content.
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Choosing a Printer For Your Marketing Materials: Not as Easy as You Think
When choosing a collateral-materials printer, there are many factors to consider: Cost, quality, turnaround time, services offered, experience and more. The list can go on and on. So how does one go about choosing the right vendor for your needs? The answers to these questions may not be as clear-cut as you think. This report, and this channel, is dedicated to providing you a roadmap for making the best decisions for your company.[MORE]
Marketing Materials and the Event Director: Keeping Costs Down
When you're working for an association as opposed to a for-profit publication, choosing a vendor is all about keeping costs low and being able to do more than just print.[MORE]
Marketing Materials and the Marketing Manager: Convenience is Most Important
When it comes to choosing a vendor, Karen Ross, marketing manager at American Metal Market, looks for convenience.[MORE]
Marketing Materials and the Creative Director: Quality Trumps All
For Scott Thompson, director, creative services and project development at Real Estate Media, quality and good customer service trumps all.[MORE]
Marketing Materials and the Circulation Director: Planning Ahead is the Key
When it comes to circulation materials, working with a single printer is a little less harried and has the added bonus of cost effectiveness built in. "Circ materials are ordered in large quantities, which means more press time, so the life of the job becomes longer," says Sherry Sanchez, director of promotion purchasing at Hachette Filipacchi.[MORE]
A Publisher's Perspective
Steve Akins, publisher of Petfood Industry Magazine, has only been with Watt Publishing for four months, but already has plans to become more involved in the decision-making when it comes to choosing a printer.[MORE]
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The Power of Print in an E-Marketing World
Fostereprints and Circulation Management present a comprehensive report on how print fits in the new world of e-mail and online marketing. It is still significant to augment online exposure with print. This white paper explores the fit. What are a publication's priorities in marketing? How do you maximize the power of print against the efficiency of online venues? Is it true that the power of each is enhanced when using both? [DOWNLOAD]
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