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It all comes together on the Email & Fax Services channel, and we are happy to bring it to you. I encourage you to bookmark this page and revisit often. Our expert resources are here to help you create more successful interactive messages: |
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>> Ask! - Carl Landau, Conference Director for Niche Media, is here to answer your questions on anything email and fax.
>> Perspectives - Brian Nessen, Group Publishing Director, TradeFair Group and Access Intelligence, shares his real-life experiences about leading the changes and successes for a newly-acquired magazine.
>> The Design Squad center - Send your designs to our creative team and get feedback on ways to improve them.
I'd like to thank Brian Nessen for his perspective and insight this month regarding driving change for a long-established brand, Power magazine. Thank you also to Carl Landau for helping readers through your extensive publishing experiences.
Best wishes for successful fax and email communications.
Mark Priebe, President
Proximity Marketing
markp@proximitymarketing.com
We do the work. You get the results.
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Who is Proximity Marketing?
Proximity Marketing, a leader of electronic communications, partners with publishers to help empower them to drive greater | |
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response and generate new revenue through the management of their enterprise email, fax and Web-enabled programs. Founded in 1994, Proximity Marketing, serves over 400 domestic and international clients and holds memberships in American Business Media and BPA Worldwide.
Why chose Proximity Marketing as your email and fax messaging partner?
- Currently manage email & fax programs for over 400 b2b publications
- Provide technical development & support teams for custom applications
- Solid reputation with BPA & American Business Media
- Offer email & fax compliance guidance to help ensure conformity to the changing legal landscape
- The only organization to develop CampaignCentral, an online report & manage solution
- The only organization with consultative, creative, deployment & reporting capabilities and experience
The preferred publishing partner for leading publishing houses:
- directory update solutions
- editorial & advertiser survey programs
- circulation campaign management
- email list rental development, fulfillment & sales support
- email and fax newsletter development & deployment
- advertising & marketing promotions programs
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This month's advice comes from: Carl Landau, Grand Poobah/Conference Director, Niche Media.
Have an emarketing question? Ask a peer! I may not have all the answers, but I'm happy to share my real-life experiences with you.
Carl has made millions starting and selling five niche magazines and two conferences/tradeshows in both the consumer and b-to-b publishing worlds. Carl became famous 15 years ago for sending cats in the mail! He has taught his Camp Niche ad sales seminars to over 3,000 publishers and ad managers. This has given him unique insight into the needs of the small-to-medium niche publisher.
Email: carl@campniche.com / (530) 759-0848
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Don’t reinvent the wheel.
Click on the links below to access information you can use in your email & fax communications efforts.
>> Quick best practices guide for fax communications.
>> Click here to sign up for free Legislative Updates and other news from Proximity Marketing.
>> List of email and fax marketing terminology.
>> Practical applications for regulatory compliance.
>> Take the DIY vs. Proximity Marketing partner challenge |
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* This Web site is comprised of sponsored content.
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Brian Nessen, Group Publishing Director, TradeFair Group and Access Intelligence
A 19-year veteran in business-to-business publishing, Brian Nessen worked primarily in the energy industry, formerly with PennWell and Atlantic Communications. A business graduate of Tulsa University, he is active in the Business Marketing Association (BMA), American Marketing Association (AMA), and other industry groups. Brian resides in the Houston, Texas area with his wife and three children.
Q: Power magazine has been in print, and under the same ownership, since the late 1800's. Taking over a magazine with this kind of history must have been exciting and challenging. Looking back now, was there anything surprising that you hadn't expected?
A: We had a long due-diligence period and therefore a pretty good handle on the property, so there weren't many surprises. We did have some operational challenges as we moved POWER from a large company to a small company, but the transition was surprisingly smooth. We carried over some of the vendors the former owner used and that helped.
Q: You implemented many changes to both the print and electronic products of Power magazine. But what change/addition has had the most reader impact?
A: While there were numerous changes, three immediately stand out, and in this order: 1) POWER had been publishing 9 issues annually, we brought it back to twelve. 2) We took a twice monthly e-newsletter and brought it to weekly. 3) We increased our global coverage and global distribution that was previously heavily weighted toward the U.S. These three items provided more material for our readers, broadened our audience, and generated more interaction which helped us grow closer to the reader base.
Click here to read the entire interview
Previous Perspective guests include:
John Wengler, Commonwealth Business Media, Driving Revenue with Successful New Name Campaigns
Click here to read the entire interview
Patti Devine, Managing Director, Devine & Company, Driving Revenue Through Successful Partnerships
Click here to read the entire interview
John Bethune, Vice President and Editorial Director of the publishing division of Canon Communications LLC
Click here to read the entire interview
Elaine Tyson, President, Tyson Associates, Inc.
Click here to read the entire interview
Ms. Ronda Hughes, Circulation Director, Advanstar Communications
Click here to read the entire interview.
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E-Marketing Versus Paper-Based Marketing
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