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At Cadmus, the two key aspirations we see across the b-to-b publishing community today are the desire to boost revenues generated from online content and the ongoing quest to reduce production costs. To reach those goals, b-to-b publishers are increasingly looking to the advantages of offshore page production.
Publishers continually face expense pressure, and the production workflow is no exception. While moving production offshore generates significant cost savings, you can simultaneously XML-tag your content to create searchable and retrievable content for a variety of distribution channels -including podcasts, digital magazines, e-newsletters and Web sites - creating new revenue opportunities. And the sooner you XML-code your content, the more time and money you will save on legacy conversion down the road. (For more information see Folio:'s story on the benefits of XML-coding offshore.)
This is a new model for many magazine publishers, and we're here to help. Cadmus has been providing tagging services such as SGML and XML for scientific, technical and medical publishers for 12 years, and has been providing offshore content processing services in India for over six years. With that technical and global expertise plus over 100 years of experience providing services to the professional publishing market, Cadmus can help publishers make the transition to a global production platform and reap the benefits offshore production offers.
We trust you'll find it worth your while to take some time to learn more about how this global model works and why it makes sense for your publications - both economically and operationally. There are many misconceptions about 'offshoring' and this site addresses many of those common concerns. Also, we invite you to ASK CADMUS questions about how offshore production can help you publish more cost-effectively and repurpose your content beyond the printed magazine.
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Cadmus is the world leader in providing services to scientific, technical, and medical publishers and the nation's 5th largest periodical printer. We focus our resources on our core Publisher Services for journals, magazines, books and directories.
Cadmus' market-centric organization has a proven track record of integrating content management, production, and distribution capabilities into customized print and electronic services that help simplify the jobs of professional publishers. [MORE] |
About KnowledgeWorks Global Limited
KnowledgeWorks Global Limited (KGL) provides content management, page design and data management services to scientific, technical, medical (STM), educational and magazine publishers. Our facilities located in Mumbai and Chennai, India are a wholly-owned subsidiary of Cadmus Communications and are increasingly the 'hub' of Cadmus' global content production services.
Guided by the expertise of Cadmus' 100+ years serving the publishing industry, KGL understands publishers' needs. Proven workflow processes and technology combined with a highly flexible and specialized workforce in India ensure that your projects will be produced in a timely and cost efficient manner.
Whether you're looking for a partner to fulfill a specific task in the publishing process or to execute the entire content management process, KGL excels in providing the publishing expertise, service, specialized skills and workflow processes to deliver on your cost and quality expectations. [MORE]
Click here to meet the KGL staff.
Click here for KGL locations. |
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Can Design and Production Be Outsourced to India? Should It?
In the November 2006 issue of Folio: editor-in-chief Tony Silber tackles the tough question about the realities of outsourcing magazine production to India. Using an objective and broad perspective, Silber consults a number of b-to-b publishers on their opinions of moving production offshore.
PDF workflows and high-speed Internet access have dramatically changed magazine manufacturing, especially on smaller magazines. These days it's common for a title to have a freelance designer, often off-site. On deadline, files fly back and forth, thanks to FTP sites. Final files are frequently sent to the printer from an outsourced designer's location and at his or her convenience.
So if a magazine in New York can use a designer in Des Plaines, why can't that same magazine use a designer and production staff in Mumbai and save a ton of money?
That's the proposition from Cadmus Communications, which has provided content processing services in India since 2000 and is now offering a full-service outsourced design and production solution for traditional b-to-b magazines. Click here to read the whole story.
Content Processing Services
Teams offshore can take Quark and InDesign files, Word documents, PDFs and virtually any image to create pages for you at a fraction of how much you would pay to generate pages in-house. Services range from project management to copyediting, data capture and conversion to XML- and SGML-coding.
Click here to learn more about content management options.
Click here to learn more about offshore production services for magazine publishers.
Media & Formats
Publishers looking to outsource production duties to save a little time and money can utilize teams in India for more than just magazine pages. While pages are created, you can also have them prepared for multimedia use, including coding for searchable online publishing. Journals, articles, newsletters and books can also be produced offshore.
Click here for more information on services that go beyond the page.
Who is Already Outsourcing
Publishers like Elsevier Engineering Information, Time Inc. and The Virginia Quarterly Review are already taking full advantage of outsourcing services to India.
Click here to see what services they are taking advantage of.
Support Options
Whether outsourcing a specific task, a large project or your entire magazine every month, most vendors offer a wide variety of support options including both domestic and offshore project managers to help you get started.
Click here to find out which support option is best for you.
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CASE STUDY: From "High-End Newsletter" to Full-Scale, Polished Magazine
How Offshore Production Helped Gain Readership For and Triple a Small Publisher's Ad Sales [MORE]
Outsource to India and Cut Production Costs
Outsourcing is not a new concept. Magazine publishers do it every day. Thanks to the convenience of PDF workflow and e-mail, a magazine based in Atlanta can easily have a writer in San Francisco, sales managers in Dallas and an art director in Chicago. So it’s no surprise that magazine publishers are beginning to explore shifting their content production workflows to offshore locations like India, China and Eastern Europe. [MORE]
Getting Started: Shifting Production Workflow Overseas
Once you decide that it’s time to start outsourcing to India, it takes time to get the process up and running. Any workflow disruption is a risk, and your outsourcing company should help you analyze the risk and implement the change as smoothly as possible. Open communication with both your outsourcing vendor and their staff overseas is key, so you can communicate your expectations. As long as communication is open, you will not lose control of the aesthetic of your publication. [MORE]
The 5 Most Common Outsourcing Concerns
Wary about outsourcing to India? Scared your publication will loose it’s design identity? Concerned about communication? The answers to these common questions will ease your nerves about outsourcing production overseas. [MORE]
XML-Coding: The Next Generation of Outsourcing Services
Publishing companies have been working with outsourcing vendors for years on production of their print pages. With the constant changes to Web capabilities in the publishing marketplace, outsourcing providers are looking into services that not only help build the publisher’s workflow, but also enhance other areas of their business at a lower rate through outsourcing. [MORE]
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Outsourcing Magazine Production and Digital Data Conversion to India
Cadmus Communications and Folio: present a report on the opportunities available for outsourcing two of magazine publishing’s most labor-intensive operations: Production and XML data conversion. Learn about services that b-to-b publishers are already taking advantage of through a vast, experienced, and professional labor pool in India. By pairing the dramatic cost savings of an outsourced production operation with a revenue-generating program that codes legacy and current data into an XML format for digital repurposing, publishers can capture a significant business development opportunity. [DOWNLOAD] |
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