|
 |
 | Digital publishing is a valuable tool for publishers. It saves you money by dramatically reducing production and distribution costs, providing a new source of ad revenue and serving as a cost-effective circulation-building tool. BPA Worldwide estimates that 15% of readers, from controlled circulation magazines, prefer digital editions. Any publisher that does not currently have a digital edition is missing the opportunity to better serve a segment of their readers and reduce their production and distribution costs. We are proud to sponsor this channel of educational articles, case studies and survey data to help you understand the features and benefits of digital editions.
Digital publishing is at an exciting stage. It now incorporates multimedia interviews, RSS notifications, blogging links, social networking tie-ins and much more. Whether you are just beginning to look at digital editions or you are looking for ways to grow your current digital magazine, this site is regularly updated with new content, best practices articles and case studies to help you build your digital publishing program.
We make digital publishing simple for our clients and we hope this site makes it easier for you to understand the features and benefits of digital publishing. Thank you for visiting and please let us know what additional resources you would like to see in this channel.
Martin Hensel
President, Texterity, Inc. Contact Texterity |
|
|
Texterity is a leading provider of complete digital magazine publishing solutions. The Texterity solution saves you money by dramatically reducing production and distribution costs, providing a new source of ad revenue and serving as a cost-effective circulation-building tool. Texterity’s solution provides the highest quality digital magazine for the reader. With a vivid digital version of the printed product, it offers readers an experience similar to an ink-and-paper magazine. Using only a standard browser, our exclusive imaging technology provides the sharpest text with the fastest page views.
Top publishers like Condé Nast, Penton Media, Time, Inc., PennWell, Hearst, Meredith, IDG and many others rely on Texterity’s digital editions to reduce production costs, acquire a new source of ad revenue and cost-effectively increase circulation. Digital publishing is a valuable tool, and Texterity is the key strategic partner to support all aspects of a publisher’s core business through digital editions.
Texterity’s unique combination of technology expertise and thorough knowledge of the publishing market, enables it to provide a complete solution including both the digital publications and the comprehensive marketing programs that are crucial for maximizing results. As part of our on-going commitment to the success of our clients, our Best Practices group provides our customers with templates, toolkits and samples to maximize their publishing investment. The combination of sophisticated technology and market expertise makes Texterity a leader in today’s market. For more information on Texterity, please visit www.texterity.com or call 1-800-455-5450 or 508-804-3000. | |
|
|
 |
New! iPhone interface for digital magazines!
Take your digital magazine mobile with the new iPhone digital magazine interface. Capture the attention of this highly engaged demographic. To learn more, visit: http://www.texterity.com
/iphone.
2007 "Profile of the Digital Magazine Reader" Survey Results
This groundbreaking, second-annual, BPA Worldwide-certified survey was sent to over 99,000 current digital magazine readers and provides the most comprehensive profile of readership habits and demographic data to date.
This survey reveals superior reader satisfaction rates (88%) and devoted readers. Digital edition readers are highly engaged, 90% of readers take action as a result of reading a digital magazine ad and 44% reduced or eliminated their use of print magazines in the last 12 months. (May 16, 2007)
Click here for the BPA Worldwide Article
Click here for survey results
Refreshing Your Magazine’s Brand Through Digital Editions
Revitalizing your brand every three to five years is critical to market
success, according to a new survey sponsored by the American Marketing
Association, and independent firms Luth Research and MiresBall. Find out how
digital editions can help you refresh your brand. [More]
Case Study: Make magazine
Make
magazine is one of the most successful digital edition programs in the
industry, After only two issues, 40% of eligible customers signed up
for digital editions! This case study covers only some of the digital
editions services Make uses, including:
· Circulation-building programs (instant 1st issue delivery, send-to-a-friend)
· Companion delivery and RSS notifications
· Digital archives as a subscription premium
· Auto-renewal of digital subscriptions
Click here for full case study.
|
 |
|
|
* This Web site is comprised of sponsored content.
 |
Generating Sales Revenue from Digital Editions
Best practices from publishers making it happen.
Magazine publishers, on the whole, are embracing digital editions. Texterity alone powers over 600 digital publications (according to 2007 research) and it's a good thing it does because readers seem to love them-88 percent of the 11,642 respondents to a study by Texterity and BPA said they were very satisfied or satisfied with their digital magazine experience. [MORE]
Digital Editions a Major Plus for Green Marketing
Format offers a genuine way to market 'greenness.'
According to the Sierra Club, magazines account for the loss of 35 million trees per year. That does not send a good message for publishers to society, especially in a time when consumers are increasingly focused on living "green." [MORE]
Digital Edition Myths: Busted!
What publishers need to-but may not-know about digital editions.
Despite the fact that large numbers of magazine publishers have launched digital editions (Texterity alone powers 600), some still don't know enough about them. [MORE]
Digital Edition Revolution
Expanding and enhancing audience with digital editions has never been more possible.
In many ways, digital editions are an audience developer's dream come true, solving pesky problems like how to budget for sample issues, reach international readers (without incurring astronomical costs for postage), and foster pass-along among readers. [MORE]
Serving an "Eco-Conscious' Audience
Digital editions a big plus for magazines' green marketability.
In an era when society is becoming increasingly green-conscious, audience developers and marketers are contending with devastating statistics-like the Sierra Club's estimation that magazines account for the loss of 35 million trees a year-that can make it harder to maintain and acquire new readers, especially in print. [MORE]
Digital Edition Myth-Busting
What an audience developer needs to-but may not-know about digital editions.
Nobody needs to tell you that circulation jobs have changed dramatically in the last couple decades-you're probably living it every day. [MORE]
Digital Magazine Trend Watch White Paper
Texterity and Folio: present an authoritative report on emerging opportunities in the digital magazine space. Learn about the benefits digital technology has to offer, how it will generate ROI and what to expect from digital publishing. Plus: Highlights from the BPA-Worldwide certified digital magazine reader survey and the five digital services that will give you the most bang for your buck. |
|
|
|
|
